Exciting new packaging to be revealed throughout the winter season
and will highlight the year-round versatility and flavor range of
Limoneira citrus
SANTA PAULA, Calif.--(BUSINESS WIRE)--Oct. 30, 2018--
Limoneira Company (NASDAQ: LMNR), a leading agribusiness with prime
agricultural land and operations, real estate and water rights
in California, today announced the launch of two exciting seasonal
packaging campaigns available to retailers nationwide.
“Lemons are mistakenly thought of as a strictly summertime item, but
we’re here to help retailers show consumers that lemons are versatile,
delicious purchases year-round,” said John Carter, director of global
sales at Limoneira. “These packaging campaigns, which are built on the
foundation of in-depth market testing, will help our retail partners
build consumer awareness of the versatility of lemons during the winter
season and drive increased lemon sales.”
From Nov. 1 – Dec. 19, Limoneria will kick off its limited-time
promotion, “Meyer Magic! Santa Claus is coming to Town.”The
packaging promotion will highlight the seasonal flavor benefits ofLimoneiraMeyer Lemons, which have a much sweeter flesh, lack tart acidity and
have a thin, edible skin perfect for the holiday cooking and baking
season.
Limoneira will provide retailers with colorful secondary display units
featuring a famous, festive 1927 colorful citrus Santa Claus label
designed by the well-known Schmidt lithographers of Los Angeles. The
display units are completely adaptable, allowing retailers to easily
fold into existing in-store produce footprints during the holiday season.
To continue to build buzz and consumer demand, from Jan. 1 - March 31,
Limoneira will also be offering a “Mix and Match: Pair It Up” packaging
promotion, which features three top varieties of Limoneira lemons in one
enticing, grab-and-go bag.
“We conducted in-depth customer testing in select markets which revealed
that with simple education about the flavor profile differences between
lemon varieties, consumer sales showed great growth,” said John
Chamberlain, director of marketing at Limoneria. “With on-package
education and recipes, lemon volume sales increased by 105 percent with
no cannibalization, specialty lemon volume increased 356 percent and
specialty lemon sales grew from 20 percent to 45 percent of total lemon
sales. This is exactly why we are now offering retailers nationwide the
Mix and Match Bag.”
The Limoneira Mix and Match Bag features three lemon varieties: Classic
lemons, Meyer lemons and Pink lemons. The packaging and displays clearly
highlight key flavor differences - Meyer lemons, for example, are
sweeter while Classic lemons are tart and Pink lemons are tangy - along
with in-store merchandise pairing suggestions and peel-off recipe ideas
(think: Crab Pasta with Prosecco and Meyer Lemon Sauce.) The Mix and
Match Bag promotion will also extend outside retail locations with a
robust social campaign featuring popular social media influencer Megan
Roosevelt, Healthy
Grocery Girl.
About Limoneira Company
Limoneira Company, a 125-year-old international agribusiness
headquartered in Santa Paula, California, has grown to become one of the
premier integrated agribusinesses in the world. Limoneira (pronounced lē
mon´âra) is a dedicated sustainability company with 14,500 acres of rich
agricultural lands, real estate properties, and water rights
in California, Arizona and Chile. The Company is a leading producer of
lemons, avocados, oranges, specialty citrus and other crops that are
enjoyed throughout the world. For more about Limoneira Company, visit www.limoneira.com.
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Source: Limoneira Company
Investors
ICR
John Mills, 646-277-1254
Partner
or
Media
LIMONEIRA
John
Chamberlain, 805-525-5541 ext. 1056
Director-Marketing
