Health, beauty, food and drink, lifestyle, and cleaning experts join
forces with Limoneira to promote the many uses of lemons
SANTA PAULA, Calif.--(BUSINESS WIRE)--
After launching its new marketing campaign, Unleash the Power of
Lemons earlier this year, Limoneira Company (NASDAQ: LMNR), a
leading agribusiness, today announced its partnership with five
Chicago-based experts in the areas of health, beauty, food and drink,
lifestyle, and cleaning to promote the many innovative uses of lemons.
The experts are passionate, local opinion leaders who have paired with
Limoneira to provide tips, uses, recipes, and much more on a new
website, www.limoneira.com/unleash.
Limoneira has also paired with local experts in Los Angeles and New York
City and plans to do the same in Miami, Toronto, and Montreal.
"The local leaders we've paired with are the movers and shakers in their
industries and they're experts in using lemons in a variety of creative,
useful, and fun ways," says John Chamberlain, Limoneira's Director of
Marketing. "Our five Chicago partners are excited to share their tips
for using Limoneira lemons with everyday consumers for practical
household, culinary, health, design, and beauty solutions."
The Chicago experts include:
-
Jason Boehm: Board Certified Nutrition Specialist with a
Master's degree in nutrition; Certified Nutritionist through American
Health Science University; widely published nutritional writer; loves
using Limoneira lemons as a delicious source of energy
-
Kristin Akins: Professional and passionate dedicated Skin
Therapist; owner of Pelle Sana Salon in Chicago; draws on natural
elements and knowledge of medical esthetics to find the perfect
treatment for clients, including softening cuticles with Limoneira
lemons
-
Erin Hayes: Celebrated mixologist at J. Parker, the new
cocktail lounge in Chicago's Hotel Lincoln; loves to highlight spirits
from different countries but keeps one thing the same-her love for
Limoneira lemons in cocktails
-
Julia Buckingham Edelmann: Interior designer with a passion for
antiques, artifacts and found objects from all over the world;
highlights Limoneira lemons as a great accent piece when filled in a
bowl or vase
-
Lucie Zakova: Owner of Lucie's Natural Cleaning, a boutique,
green cleaning service that aims to protect the environment and her
clients' homes; recommends cleaning with Limoneira lemons to avoid
putting toxic chemicals on furniture and countertops
"Lemons are one of the most versatile items in the produce department,"
says John Carter, Limoneira's Director of Global Sales. "Our Unleash
the Power of Lemons campaign takes advantage of today's
technology, and it's fun, informative and easy. Everyone knows that
lemons are a great recipe ingredient and enhancer, but they also have
many uses in the areas of health, lifestyle, beauty, and cleaning. These
applications are represented by fun icon images in conjunction with our
consumer QR code that links to our web site lemon shopper pages."
The Limoneira Company was founded in Ventura County, California in
1893. Their dedication and innovation in the agricultural industry
helped found and develop many institutions that still exist (Sunkist
Growers, Fruit Growers Supply and Diamond Walnut). Today, Limoneira has
evolved into a global company whose mission is to preserve and promote
its tradition, heritage and legacy in agriculture and community
development. With over 7,000 acres of agricultural production, Limoneira
is the largest provider of lemons and avocados in the United States. In
addition to agriculture, Limoneira has a long history of community
building and involvement in residential and commercial real estate.
Finally, sustainability has been woven into Limoneira's fabric for over
a century with strategic investments in water, solar, soil, and
integrated pest management. For more information visit www.limoneira.com.
http://www.facebook.com/Limoneira
https://twitter.com/Limoneira
MEDIA CONTACT:
Ann Flower Communications
Ann Flower
(310)
305-7169
Ann@AnnFlowerPR.com
or
INVESTOR
CONTACT:
ICR
John Mills
Senior Managing Director
310-954-1105
Source: Limoneira Company
News Provided by Acquire Media
